Playa Dorada

Grupo Los Pueblos, a real estate developer, has a trajectory of more than 30 years in the Panamanian market, creating residential projects, shopping centers, and offices, among others. Its work philosophy is focused on offering good service and well-being to its clients and collaborators. For Playa Dorada residential project, located in the western part of the capital city, we revamped the brand, created and executed a new integrated communication strategy, focused mainly on digital platforms, to get and generate leads.