No Fear

We were contacted for the relaunch of the iconic US brand by its main distributor in the Latin American market. The brand -mainly related to motocross- needed to be revitalized to reach a wider audience. For this, we developed a more urban concept, based on sports like surf and skat, and we produced a campaign in Los Angeles to communicate the new style. In addition, a digital strategy was created with Google Ads to help further establish the brand at a regional level, and advertising guidelines were established for the use of new distributors interested in selling it in their countries.