The strength of co-branding or alliance between brands.

Like the name says, co-branding is the union of two or more brands that contribute their knowledge to generate an innovative product or service. With a base of creating a really special and competitive experience. Nowadays, all types of brands use this tool to captivate their objetive group and reinforce their fidelity. But most importantly, to impact different target groups and reinforce the values of their brand.  

 

That’s how we decided to join forces with Krume, a bakery that specializes in naturally leavened sourdough bread. With them we developed a gift for PYB clients where we could transmit our methodology and work philosophy. Krume was in charge of creating and baking a unique recipe and PYB was in charge of turning it into an experience for everyone that received it.