Be your own critic and you will stand out

There is no such thing as a prefabricated branding strategy: each brand deserves one that aligns with its needs and consumers. In this process is easy to make mistakes and we have listed the more usual:

It is true that every brand essence is different from one another and there are some fundamental principles that are the same to branding strategies.

Not having a plan

Work without a punctual plan is not only counterproductive for the brand but is also harmful for your finances. Establish a plan for your digital presence or even the colors, fonts and the message you want to transmit as a business. All of this must be ready before launching a branding campaign.


Not knowing your audience

You need to research and clearly know whom you want to reach, if a buyer persona needs what you offer, to really know who is your client. It is essential that you know: what do you need? What are their problems? Who is it and what they you want? Creating a fictitious person will help you to specify your consumer. It is the only way to understand your audience.


A complex strategy

To pop in the market is something all brands want, but the simplest is what consumers remember. Forget the hard names, complex designs, a website with too many images and videos that make the page slow, or a slogan hard to interpret.

Radical changes

Reinvent itself is something strong brands should do to give their consumers something more by changing a bit. To change completly though shouldn’t be done too much. Remember: you want buyers to have you at the top of their minds.


Not keeping track

Backtracking to step one, not having a plan. Branding strategies work on a long term as the public gets to know your brand, results will come.


PYB is an international branding and design agency specialized in the creation and development of brands. We understand the importance of knowing our clients to help them connect with their customers. We analyze each business – individually and in its context – to offer customized solutions.