Adidas Originals NMD_

For the launch of 2016 NMD models in Panama, we designed a strategy that would capture the global concept of the brand at a local level. Responding to this concept, we invited from Germany the Panamanian DJs K.E.E.N.E. who embody the brand´s vision and the collection. The duo added value to the launch with their presentation during the launch party and the promotion of the product in a video. In addition, we created a unique and personalized invitation on vinyl records that revolved around the theme of recording studios. This process was a challenge, since each album was individually selected according to the musical taste or personality of the guest. The general concept “The past empowers the future” was perceived in all the actions of brand.

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